The Motley Queue campaign captures both the diversity and variety of both Citylink travellers and STV viewers. Because when you serve as many destinations and events as Citylink, and have such a varied catalogue of programming as STV then you tend to attract every character and demographic you can think of. We brought just a few of these different demographics, who most closely aligned with Citylink’s target audience, together in the television commercial for a long and cinematic shot through a queue of Citylink passengers inspired by classic Italian renaissance era paintings.