drag and so on. We turned a Citylink ticket from a ticket for a seat on a bus, to a ticket to the best days away and nights out that Scotland has to offer. And establishing a strong connection between Citylink and entertainment across the country, building on their sponsorship of STV’s flagship entertainment programme What’s on Scotland. To do this, we brought the excitment, glitz and glamour of entertainment to a Citylink bus.
Sponsorship Bumpers
Project Overview
Bringing the destination to the journey. And making the destination entertainment.
Your Ticket to Entertainment was about showing STV viewers that it’s not where your going that matters, it’s what you do when you get there. Rather than positioning Citylink as your gateway to Glasgow, or Edinburgh, or any other Scottish destination served by Citylink’s competitors, we created a more unique and own-able proposition for Citylink. We positioned the brand as your gateway to stand-up comedy, to live music, and to
Social Content
Production Credits
Director Farren
Senior Producer Karen Gardiner
Producer William Leitch and Marcy Peterson
Campaign Manager Donna Harvey
Director of Photography Joel Rock
Sound Recordist Jonny McLoone
Production Assistant Yexa Rivero
Post-Production Supervisor Michael Maxwell
Editor Joel Rock
Graphic Designer and Motion Designer Ophelia Steele Davis
Sound Mix Cy Jack
Talent Archie, Laura Quinn Goh and Rujazzle
Voiceover Helen McKay