Social Content

OXO were looking to deepen their connection with Scottish consumers and reinforce the brand as a key ingredient of any meal. For this campaign, we wanted to integrate the OXO products more deeply into Scottish cuisine. For the first year of the campaign we created a series of themed recipes (Smoked Haddock Ramen for Burns Night, Spicy Cauliflower Soup for Veganuary and Chicken Balmoral Broth for Valentine’s Day) that put modern twists on classic Scottish dishes and ingredients to create bespoke

Project Overview

Scottish recipes that had at OXO at their heart. For the second year of the campaign we focused on celebrations and festive periods in the Scottish calendar, and how we could build OXO and their products into the fabric of Scottish culture through the food we like to cook to mark these special occasions. And through the tagline Made with love, made with OXO that touched on the emotional element of these occasions and the care that goes into cooking food for loved ones at special times of the year.

Creative and Editor Farren

Producer William Leitch

Campaign Manager Donna Harvey

Chef and Food Stylist Clair Irwin

Production Credits

Graphic Designer Ophelia Steele Davis

Motion Designer Ashleigh Robertson

Post-Production Supervisor Michael Maxwell