Channel Ident

Anyone that watches television in Scotland will recognise the classic STV channel idents, but for IRN-BRU’s festive sponsorship we recreated the iconic channel graphics through traditional hand-drawn animation in the style of the even more iconic

Project Overview

IRN-BRU Snowman adverts. Even changing the frame rate of the idents to match the festive creative. This was the first time since introducing the channel’s current branding over a decade ago that any changes had been made to the logo.

Production Credits

Creative Farren

Producer Jack Gemmel

Animator Ali Cairney

Post-Production Supervisor Michael Maxwell

Sound Cy Jack