As a creative, I am passionate about storytelling, nuance and critical narratives. I love to explore and create in both abstract and commercial creative practice. My process is typically research-driven and methodological, with a meticulous approach to ideation and visual development. And while it might not sound it, I am also playful and experimental. I love to create work that surprises. Most recently working in TV, I have led creative for broadcast, streaming and social media from conceptualisation and pitching through to production and delivery.

Whether through professional work, personal projects or education I am always striving to push my creativity further and produce creative work that grabs attention and makes a difference. I have worked on projects ranging from FMCG, local and national brands, B2B and government PSAs. But no matter the context a strong creative strategy, as well as compelling and engaging visuals and copy, are always a trademark of my work. A combination of my creativity, personal attitude, and recent work at Scotland’s most-watched commercial channel STV won me a finalist nomination at the 2022 Marketing Star Awards in the Rising Creative Star category.